Did you pass a billboard with a glass full of rocks and do a double take? That was us. We teamed up with Up To Something for On the Rocks, our West Georgia billboard campaign. We took “on the rocks” a little literally.
A whiskey ad can make a big deal out of how long something’s been aging. We figured a rock could hold its own in that conversation. So we gave it the good glass and let it have its moment.
Top Shelf Bedrock
At a glance, it looks like someone’s pouring a drink. Look closer and there’s a waterfall running over a stack of stone inside the glass. If that little waterfall gave you an idea for your own yard, you should see the ones on our Aquascape page. You’ll see what a waterfall and koi pond look like together in a Senoia backyard. If all you want is the sound of running water, look for the pondless option. The water runs into a hidden basin.
Aged to Perfection
This one takes two billboards to tell the joke. Up top, a pair of tongs holds a rock where you’d expect an ice cube. The glass is on the board below, right between “Serving” and “West GA.”
If that rough, weathered look caught your eye, come take a closer look at our fieldstone. For a garden wall or border, it helps to see a few pieces side by side. Look at the faces and edges, then step back and see how they look together.
Come see us
Both yards are open to the public. If you have a photo of the spot you’re working on, bring it along. We can help you figure out where to start. Browse our materials or get directions to either yard.
If you’re curious how the ads came together, Up To Something tells the story here.
Billboard photos courtesy of Up To Something.
